As Told by the Founder, Nico Fonce
As a freelance digital marketer, I've been running high-budget ad campaigns for mid- to large-sized companies since 2010. Back then, things were far less competitive—and definitely cheaper—than today. Most importantly, the data made sense (no click farms, bots, ad blockers, or consent banners), so I could optimize campaigns based on clean data. In 2023, I discovered something alarming: something was off. The numbers didn't make any sense. For the first time, malicious bots and click farms were undeniably detected across multiple Google Ads campaigns I managed that year, killing performance. I decided to do something about it and built a first, basic click-fraud tracking system.
The results? On average, I saw 20–25% hardcore click fraud. A few campaigns were even hit by click farms. The good news is that I could block them in near real time, and the performance increase was significant. I looked for existing tools to prevent click fraud and tested them on real traffic. I wasn't impressed, and more importantly, all of those tools had obvious red flags I couldn't live with (more on that below, see "Find out what Fraudient does differently"). That was the start of Fraudient: an affordable tool that any marketer can use, without the pitfalls of the other tools out there.
"Fraudient has transformed how we manage our ad spend. We've seen a 30% reduction in wasted clicks and our conversion rates have improved significantly."
Noam Golan
Founder & CEO | Marketing Agency, R.S.O Media
We put our money where our mouth is
We've been fully bootstrapped from day one. Why? Because we believe in our mission and, as a team, we have all the capabilities and experience needed to market and build a great product.
The proof is in the pudding: you can test our SaaS click-fraud solution free of charge for one month. We'll pick up the check.
Built by marketers, for marketers
Why we believe in our mission
Click fraud isn't going to disappear
Click fraud is very real. It always was, but in today's digital landscape—especially with the rise of AI—click fraud is widespread. Today, anyone can spin up their own click farm and wipe out the competition. As a result, the amount of bots and crawlers clicking on your ads or filling out your forms is only going to increase.
Every marketer should have the ability to prevent fraud effectively
As marketers, we've tested a bunch of existing tools to combat click fraud in our campaigns. The vast majority are, well, crap. The good ones still come with limitations we struggled to accept. We believe in a better product at a reasonable cost.
Find out what Fraudient does differently (and why we built it)
- Zero risk. You don't have to send your traffic through our servers. Clicks go from your ads directly to your website. In the unlikely event our servers go down, your traffic remains unaffected.
- Test before you go live. Run in preview mode to collect data, even without connecting your ad account. Once you're ready, flip the switch and automatically block fraudulent traffic in your campaigns.
- Unique & invisible implementation. Each implementation is unique, bypassing crawlers, AI, LLMs, ad blockers, and every type of bot. Simply add a unique parameter to your campaign URLs, implement our tracking script on your website, and stay fully undetected.
- Superior tracking. Benefit from machine-learning algorithms and behavioral analysis to identify fraudulent traffic. We analyze over 70 parameters, including browsing behavior and conversion likelihood, to accurately classify traffic quality in real time.
Our values
- Don't #@!% the customer.
- Provide real value.
- Be transparent, no bullshit.
- Grow through feedback.
What Fraudient can do for you
From Google Ads campaigns, to Meta, TikTok, Microsoft Bing Ads, any other type of advertising, or website form submissions, our product protects you from Click Fraud, saving your budget while cleaning up your data in your web analytics, CRM, and the rest of your marketing stack.
Meet the Founder
Nico Fonce founded Fraudient after fighting click fraud in his work for several years.
It was a matter of survival, as fraud was killing the results in online advertising for his clients.
Fraudient was established through sheer grit, perseverance, a total lack of free weekends, holidays - and the fabulous work of the co-founders.
You can contact him at [email protected]